Stop the RIAA, Boycott the RIAA

Learn More at Downhill Battle

Most people don't know it, but when you pay for major label music you're supporting some pretty nasty stuff. We think it boils down to two main points:

1) The major labels pay radio stations to play their songs. This is sketchy in itself--shouldn't the music on the radio just be the best stuff? But the worst part is it means other labels are locked out of radio. If musicians don't sign an exploitative contract with one of the majors, they don't get on the radio.

2) This fall the major labels starting suing fans. So far, they've sued over 300 people, mostly working families with young children. And they say the suits will continue indefinitely. Whatever you think about filesharing, it's just not okay for giant corporations to sue people with kids, living paycheck to paycheck, who can't afford a defense. The lawsuits are literally pushing families into bankruptcy.

RIAA Radar ( is a great tool that can tell you whether a CD is put out by an RIAA label. It helps you avoid supporting the RIAA when you buy music. Now, Downhill Battle and RIAA Radar have teamed up to get the word out in stores, but we need you to make it happen. Changing the music industry isn't a dream anymore, the major labels are on the ropes and we have a chance to get rid of them.

Get some labels

We want to get these stickers out to people that will put them in stores around the country. We got a whole bunch made at We'll send you a pack of 100 (50 of each design) for $10 including postage (we're just trying to cover our costs). You can also print your own, below. Either way, we'd love to hear about how it goes! (Take a look to the right for some photos people have already sent us.)

To order some labels, visit the:

Downhill Battle Postal Department

where we keep all our cool stuff.

If you like the idea of this project, but don't want to sticker yourself, you can still help out. There are lots of folks that would do more stickering if they had more stickers. Contribute to our sticker fund and we'll make sure that your stickers get put to good use. And if you're interested in contributing $100 or more, we also have some special projects in mind-- contact us.

Print Your Own

Have an inkjet and some mailing labels? Print out some stickers and get to work!

Sticker sheets from Sean (for Avery 5160 labels):
-PDF Sheet of Stickers
-Microsoft Publisher Sheet of Stickers

High-resolution gifs:
-the lawsuits sticker
-the payola sticker

Disclaimer: Downhill Battle is not responsible for how you use any of these stickers.

Read More

Downhill Battle is working to end the major label domination of the music industry. If you want to read the short version of why we think this matters, check out: The Reasons. Take a look at the rest of our site to learn more about the major record labels, and the incredible opportunity we have to make the music business better for artists and fans:

Get Involved

If you'd like to help out with Downhill Battle projects and outreach, head over to our Get Involved page.

Contact Downhill Battle

 November 28, 2003 - 9:34AM
So on the "biggest" (apocryphal), most hellish shopping day of the year, we set our alarm clocks and at 9 AM plunged right into the belly of the beast:

            Walmart, West Boylston, MA

Walmart is the world's largest seller of CDs. They are the guardians of our shared musical heritage.

This picture reveals two things:

a) being in Walmart at 9:30am the day after Thanksgiving does not make us happy.
b) our digital camera is crappy and we needed a better one. Walmart is perfect for this because they have a 0% restocking fee and a 90-day return policy (89 days more than we needed). We got an HP435, which was a mistake-- it comes with a tiny amount of storage and the pictures suck. Still, it was slightly better than what we had. Onward!
We went outside, put the batteries in the camera, and fired it up.

We've got 2,000 of these lil' buddies!

Alright, back into Walmart, over to the music section, and down to business.

We like how J-Lo is right next to Korn. Jenny from the block, Snakes and ladders, whatever. To Walmart and the record companies, it's just $16 chunks of plastic and paper that some people somewhere are still unable to download for free.
Our next target, Target:

       Target, Lincoln Plaza in Worcester, MA

At Target we just gave up on being even slightly sneaky. The CD aisles were always empty anyway (and this on the busiest day of the year) so we just got into our stickering groove.

Despite intense glare from Nelly's "Da Derrty Versions" we were able to do some serious damage.

VIDEO: Holmes cruising along (quicktime)

CDs at the checkout? Come on, don't do it... you'll be happier with a tabloid, or some candy. Anyway, so long Target.
Next stop, Best Buy. Oh yeah, and if we weren't obvious enough already, Nick starts rocking a sticker on his hat:

    Best Buy- Greendale Mall, Worcester, MA

Say what you want about Best Buy, on the Day After Thanksgiving they give out free f*cking cotton candy. We'll happily repay their 1 cent of sugar with some informative labeling that they'll really, really appreciate.

Once again, after elbowing our way through the DVD and video games section, we find ourselves in the tranquil, deserted aisles of CDs, and get to work. Metallica display, you get it first, and with good reason.
Justin or Britney? The choice is clear.

VIDEO: Watch it in sticker-cam.
Our final stop: "FYE"

   FYE- Greendale Mall, Worcester, MA

The quietest, loneliest store in the mall...

Aaron Carter. Still at the top of his game.

Hey, you can listen to part of the album for free before you buy it. Isn't there some internet thing like that which lets you hear the full songs? Anyway, it's good spot for our last sticker of the day!

Back to Walmart to return the lousy camera. Thanks for the loaner, guys!

Ok, you read our story, now get some of these labels and go shopping yourself: Get some labels

More Stickering Adventures

Photos sent in by folks who've ordered stickers from this page.

Friends in Kansas City, Inaugural Part I

Friends in Kansas City, Delightful Part II

Friends in Kansas City, Triumphant Part III

This photo was sent to us anonymously from an internet photo kiosk inside a "Sony Entertainment Center". Genius. Sony, of course, is one of the 5 major labels that buy off radio stations and sue music fans.